Points For Consideration
A number of studies have demonstrated that customers’ willingness to pay more for Energy Star and other green-rated houses will diminish during tough financial times. Others have discovered that green-certified homes sell for at least a little premium over comparable but less-efficient houses. But today a new study between a remarkably large sample of 1.6 million houses sold in California between 2007 and ancient 2012 has reported that, holding the other factors constant, a green certificate label on a home increases an average of 9 percent to its selling value.
Researchers also discovered something that they dubbed the “Prius impact”: Buyers in places where customer opinion in support of conservation is relatively large — as measured by the proportion of hybrid-auto registrations in neighborhood Zip codes — are far more prepared to pay premiums to get green-certified homes than buyers in locations where hybrid registrations are reduced.
Do homes with a great deal of energy-saving and sustainability attributes sell for more than homes without them? If so, how much?
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