There is a chasm between green concern and green consumerism.
It is a movement of well-intended Americans never-ending quest for quick, efficient solutions to complex problems. Here are five reasons why the green consumer is failing to become mainstream:
- If you probe into consumer attitudes, consumers choose the greener product only if it doesn’t cost more, comes from a brand they know, is conveniently available, and doesn’t require a change of habit.
- The public is dazed and confused. Understanding environmental implications of something as simple as paper versus plastic shopping bags requires digesting a fair amount of science, some of which is inconclusive, contradictory, or simply arguable.
- People lack perspective. Most people don’t have a clue about the relative environmental impacts of the things they do every day. A good many self-described green consumers don’t seem to find irony in jumping into their poorly tuned, gas-guzzling sport-utility to drive a couple miles out of their way in bumper-to-bumper traffic in order to purchase their favorite brand of green recycled paper towels.
- Companies making greener products are afraid to speak up. With good reason. Those early purveyors of “degradable trash bags” and “ozone- friendly aerosols” got their wrists slapped, so marketers are understandably gun-shy on making environmental claims, particularly those that are scientifically debatable.
- Green benefits aren’t always evident. Most company initiatives don’t show up on product labels. Determining who has a significant impact when you consider the reduced energy and less used resource inputs is not directly obvious. How does an energy independent act at the store? We will dive into this topic and look for answers from those of you moving toward true energy independence, which directly ties to green consumption.
HOW DO YOU CONSUME?